Have questions about how to make your gift card program more effective? We've set up a team of consultants to help.
Our first step will be an initial conversation to see if there is a fit between your needs and our expertise. Not every prospective client is a fit and we're focused on delivering impressive results. Often that means admitting there may not be a good fit.
Another resource is ScripSmart.com, which provides consumer-minded information about gift card purchases. It recently set up an alert system that pings subscribers whenever a gift-card issuer is in financial distress.
A great site to go to first is ScripSmart. This site ranks the cards and you can at least avoid the ones that have big problems and actually find some rather good ones.
Gift cards are only as good as the retailer or restaurant issuing them," writes Jason Notte of TheStreet.com. He suggests checking with the ScripSmart website, which "has no qualms about separating the solid companies from those on shaky ground.
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