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Gift Card Ratings

Gift Card Report 2011

ScripSmart's 2011 Gift Card Report represents an analysis of the 624 gift cards in ScripSmart's database of gift cards as of November 7, 2011. The data is structured such that a numbers closer to 100% represent consumer friendly terms and those closer to 0% represent areas where consumer friendliness can be improved most.

The first data point under 'No expiration' can be interpreted as: 97.5% of store-issued gift cards (plastic and electronic) in the ScripSmart database do not have an expiration date.

ScripSmart ranks gift cards based on consumer friendliness with Gift Card Score®, a 100 point system with 100 representing the most consumer friendly gift cards and 0 representing the least. Gift card scores are generated by an algorithm, all gift cards are evaluated using the same algorithm.

Date: November 7, 2011
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2011 Gift Card Report
Store-issued Bank-issued
All Plastic Gift Cards eGift Cards Bank Gift Cards
Average Gift Card Score

75

74

78

56

No expiration 97.5% 98% 96% 63.6%
No post-sale fees 97.3% 96.4% 100% 18.2%
Redeemable in-store and online* 75.4% 78.7% 66.7% N/A
Redeemable in-store* 92.2% 98.3% 69.9% 93.5%
Redeemable online* 84.9% 79.1% 97.1% 100%
Terms available online 62.3% 58.5% 73.3% 90.9%
FAQ available online 51.3% 48.8% 58.7% 97%
Replaceable if lost or stolen 37.9% 36.5% 42% 87.9%
Proof of purchase or receipt required for replacement 59.4% 54% 73% 10.3%
Has cash back policy
3.6% 3.9% 2.7% 24.2%
Free shipping 76.5% 68.5% 100% 81.8%
No purchase fee 96.4% 96.1% 97.3% 12.1%
Check balance online 66.5% 67.6% 63.3% 100%
Check balance by phone 91.7% 92.7% 88.7% 100%
Reloadable§ 25.5% 33.3% 2.7% N/A
Refundable 2.2% 2.5% 1.3% 15.2%
Has scratch off security 41.3% 39.7% N/A 0%
Redeemable in-store at all locations 84.7% 82.4% 92.9% N/A
Mentions fees and expiration online* 64% 63.3% 66% 93.9%
Pay down charge account± 5.6% 5.7% 5.4% N/A%

* Gift cards issued by merchants without such a store presence were excluded.
† Gift cards issued merchants not offering a replacement were excluded.
‡ Gift cards offering cash back only when required by law were excluded.
§ Due to federal laws, bank-issued gift card can never increase in value after the initial purchase.
‖ Can the gift card be returned for cash, much like retuning a sweater purchased with cash.
¶ Regardless if fees or expiration dates apply, does the merchant address fees or expirations online when making a purchase.
± Gift cards's issued by merchants who do not offer a charge account were excluded.

Questions, comments?

If you have questions or comments about ScripSmart's 2011 Gift Card Report, just send us a note: support@scripsmart.com.

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