ScripSmart's 2011 Gift Card Report represents an analysis of the 624 gift cards in ScripSmart's database of gift cards as of November 7, 2011. The data is structured such that a numbers closer to 100% represent consumer friendly terms and those closer to 0% represent areas where consumer friendliness can be improved most.
The first data point under 'No expiration' can be interpreted as: 97.5% of store-issued gift cards (plastic and electronic) in the ScripSmart database do not have an expiration date.
ScripSmart ranks gift cards based on consumer friendliness with Gift Card Score®, a 100 point system with 100 representing the most consumer friendly gift cards and 0 representing the least. Gift card scores are generated by an algorithm, all gift cards are evaluated using the same algorithm.
|Date: November 7, 2011|
2011 Gift Card Report
|All||Plastic Gift Cards||eGift Cards||Bank Gift Cards|
|Average Gift Card Score||
|No post-sale fees||97.3%||96.4%||100%||18.2%|
|Redeemable in-store and online*||75.4%||78.7%||66.7%||N/A|
|Terms available online||62.3%||58.5%||73.3%||90.9%|
|FAQ available online||51.3%||48.8%||58.7%||97%|
|Replaceable if lost or stolen||37.9%||36.5%||42%||87.9%|
|Proof of purchase or receipt required for replacement†||59.4%||54%||73%||10.3%|
|Has cash back policy‡
|No purchase fee||96.4%||96.1%||97.3%||12.1%|
|Check balance online||66.5%||67.6%||63.3%||100%|
|Check balance by phone||91.7%||92.7%||88.7%||100%|
|Has scratch off security||41.3%||39.7%||N/A||0%|
|Redeemable in-store at all locations||84.7%||82.4%||92.9%||N/A|
|Mentions fees and expiration online*||64%||63.3%||66%||93.9%|
|Pay down charge account±||5.6%||5.7%||5.4%||N/A%|
* Gift cards issued by merchants without such a store presence were excluded.
† Gift cards issued merchants not offering a replacement were excluded.
‡ Gift cards offering cash back only when required by law were excluded.
§ Due to federal laws, bank-issued gift card can never increase in value after the initial purchase.
‖ Can the gift card be returned for cash, much like retuning a sweater purchased with cash.
¶ Regardless if fees or expiration dates apply, does the merchant address fees or expirations online when making a purchase.
± Gift cards's issued by merchants who do not offer a charge account were excluded.
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