ScripSmart's 2012 Gift Card Report represents an analysis of the 806 gift cards in ScripSmart's database of gift cards as of November 7, 2012. The data is structured such that a numbers closer to 100% represent more consumer friendly terms and those closer to 0% represent areas where consumer friendliness can be improved most.
The first data point under 'No expiration' can be interpreted as: 97.5% of store-issued gift cards (plastic and electronic) in the ScripSmart database do not have an expiration date.
ScripSmart ranks gift cards based on consumer friendliness with Gift Card Score®, a 100 point system with 100 representing the most consumer friendly gift cards and 0 representing the least. Gift card scores are generated by an algorithm, all gift cards are evaluated using the same algorithm allowing for easy side-by-side comparison.
|November 26, 2012|
2012 Gift Card Report
|All||Plastic Gift Cards||eGift Cards||Bank Gift Cards|
|Average Gift Card Score||
|No post-sale fees||97.3%||96.3%||100.0%||21.6%|
|Redeemable in-store and online *||74.4%||77.5%||67.1%||N/A|
|Redeemable in-store *||91.3%||97.0%||72.8%||94.3%|
|Redeemable online *||84.7%||79.6%||94.3%||97.1%|
|Terms available online *||63.7%||58.8%||77%||91.9%|
|FAQ available online *||52.4%||48.0%||64.1%||100%|
|Replaceable if lost or stolen *||34.5%||32%||41.1%||89.2%|
|Proof of purchase or receipt required for replacement †||63.4%||58.7%||73.3%||9.1%|
Has cash back policy
|No purchase fee||97.3%||97.0%||98.1%||10.8%|
|Check balance online||67.1%||67.7%||65.6%||100%|
|Check balance by phone||84.4%||85.2%||82.3%||100%|
|Has scratch off security||N/A||39.3%||N/A||0%|
|Redeemable in-store at all locations||84.5%||81.9%||93.2%||N/A|
|Mentions fees and expiration online *||61.9%||60.4%||66.0%||91.9%|
|Pay down charge account ±||3.2%||3.0%||3.5%||N/A|
* Gift cards issued by merchants without such a store presence were excluded.
† Gift cards issued merchants not offering a replacement were excluded.
‡ Gift cards offering cash back only when required by law were excluded.
§ Due to federal laws, bank-issued gift card can never increase in value after the initial purchase.
‖ Can the gift card be returned for cash, much like retuning a sweater purchased with cash.
¶ Regardless if fees or expiration dates apply, does the merchant address fees or expirations online when making a purchase.
± Gift cards's issued by merchants who do not offer a charge account were excluded.
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