More details about the Kindle Gift Card
The Kindle gift card is just like the Amazon gift card, just a different name.
Not redeemable for other gift cards sold on Amazon.com or at Eddie Bauer's shop on Amazon.com.
Redeemable for kindle books and android apps.
Also may be redeemed at endless.com
Not redeemable with other merchants using Amazon Payments.
Issued by ACI GIFT CARDS, INC., a subsidiary of Amazon.com, Inc.
"A list of participating retail location selling Amazon.com Gift Cards":https://www.amazon.com/gp/feature.html?docId=1000465651
Kindle Gift Card Replacement Details
Lost Amazon.com gift Cards can be replaces with the order number (if possible),
purchaser's name and recipient's name, physical or e-mail address to which the gift card was sent.